Why Website Accessibility Boosts Business

Unlocking Hidden Opportunities in Web Accessibility

Ever wondered why your website needs to be accessible, even if you’re not facing legal hurdles? It’s not just about doing the right thing—it’s a smart business move that opens doors you didn’t know existed. Web accessibility means making your site usable for everyone, including people with disabilities, but the real payoff comes from the business benefits of web accessibility. Think about it: in a world where over a billion people live with some form of disability, ignoring this group means leaving money on the table. By focusing on accessibility, you’re tapping into an expanded market that boosts your bottom line.

The SEO Boost from Accessible Websites

One of the biggest hidden opportunities lies in improved SEO through web accessibility. Search engines like Google love sites that are easy to navigate and understand, and accessibility features often align perfectly with their ranking factors. For instance, adding alt text to images doesn’t just help screen readers—it tells search bots what your visuals are about, helping your pages climb higher in results. We’ve all seen how a top spot in search drives traffic without extra ad spend. Why settle for less when simple tweaks can make your site more visible?

Here’s a quick list of ways accessibility enhances SEO:

Better structure: Using proper headings and semantic HTML makes content scannable for both users and crawlers.
Faster load times: Optimized elements reduce clutter, keeping visitors engaged longer—a key SEO signal.
Mobile-friendly design: Accessibility often overlaps with responsive layouts, which Google prioritizes.

“Accessibility isn’t an add-on; it’s the foundation that makes your site work harder for your business.”

Expanding Your Reach for Real Growth

Beyond SEO, the business case for web accessibility shines in reaching new audiences. Imagine turning casual browsers into loyal customers by ensuring your site works with voice commands or high-contrast modes. This isn’t charity—it’s strategy. Businesses that prioritize accessible websites often see higher conversion rates because everyone feels included. Start small: audit your site for basic issues like keyboard navigation. You’ll uncover opportunities that make your online presence a true growth engine, not just a digital brochure.

The Fundamentals: What Web Accessibility Means for Business Growth

Ever wondered why some websites pull in customers from every corner of the globe while others seem stuck in a rut? It often boils down to web accessibility—the practice of making your site usable for everyone, including people with disabilities. In business terms, web accessibility isn’t just a nice-to-have; it’s a key driver for growth that opens doors to new markets and boosts your bottom line. By focusing on the business benefits of web accessibility, you can turn your website into a powerful tool that welcomes all potential customers, leading to higher engagement and sales. Let’s break it down simply, starting with what it really means for your operations.

Core Principles of Web Accessibility Explained Simply

At its heart, web accessibility follows four main principles, often summed up as POUR. First, perceivable: Your content should be easy to see or hear, like adding alt text to images so screen readers can describe them for visually impaired users. Second, operable: People need to navigate your site without a mouse—think keyboard-friendly menus that let users tab through options smoothly. Third, understandable: Keep language clear and consistent, avoiding confusing layouts that frustrate anyone trying to find what they need. Finally, robust: Your site works well with various devices and assistive tech, ensuring it doesn’t break under different browsers or tools.

These principles sound technical, but they’re straightforward business moves. They make your website more inclusive, which directly ties into the business case for web accessibility. I remember helping a small online store tweak their images with proper descriptions—it wasn’t hard, but it instantly made their products visible to a whole new group of shoppers. When you apply POUR, you’re not just complying with standards; you’re building a site that performs better for everyone, leading to expanded market reach and even improved SEO as search engines reward user-friendly designs.

Why Web Accessibility Is a Smart Investment for Your Business

Think about this: Around the world, about 1 billion people live with some form of disability, according to global health estimates. That’s a massive audience your business could be missing out on if your site isn’t accessible. Studies suggest that inaccessibility can exclude 15-20% of potential customers right off the bat—folks who rely on screen readers, voice navigation, or adjusted color contrasts. For businesses, ignoring this means leaving money on the table. But flip it around: Making your website accessible taps into that expanded market, turning excluded users into loyal ones who stick around longer and convert more often.

The payoff goes beyond reach. Accessible sites often rank higher in search results because they load faster, reduce bounce rates, and meet guidelines that search engines like Google prioritize. It’s like giving your SEO a natural boost without extra ad spend. Plus, it’s cost-effective—fixing issues early prevents pricey lawsuits or redesigns down the line. In my experience, companies that invest here see real growth, like increased traffic from diverse sources and better customer satisfaction scores. Why wouldn’t you want that edge in a competitive market?

A Real-World Example: How Inaccessibility Hurts E-Commerce Sales

Picture a busy e-commerce site selling trendy clothes. The owner skips alt text on product photos, assuming everyone can see the vibrant designs. But for a customer using a screen reader, those images are blank voids—no description of the fit, color, or style. Frustrated, they bounce to a competitor’s site that does include those details. That lost sale? It happens daily, costing businesses thousands in missed revenue. Now imagine the same site adds keyboard navigation so users can easily add items to their cart without a mouse. Suddenly, that screen reader user completes the purchase, raves about the experience online, and brings in referrals.

This isn’t rare—many non-accessible e-commerce sites watch sales slip away because they overlook these basics. The business benefits of web accessibility shine here: By making your site inclusive, you capture those overlooked customers, improve your reputation, and see conversion rates climb. It’s a win that strengthens your brand and supports long-term growth.

Quick Audit Checklist: Spot Basic Accessibility Issues Today

Ready to check your own site? A simple audit can reveal quick wins that enhance web accessibility and drive business growth. Here’s a straightforward checklist to get you started—no fancy tools needed at first.

Check Alt Text on Images: Hover over photos or use your browser’s inspect tool. If descriptions are missing or vague, add clear, concise ones that explain the image’s purpose.
Test Keyboard Navigation: Tab through your site without touching the mouse. Can you reach all links, buttons, and forms? Fix any skips or traps that block users.
Review Color Contrast: Use a free online checker to ensure text stands out against backgrounds—aim for ratios that help those with low vision.
Scan for Clear Headings: Make sure your pages use proper heading tags (like H1, H2) in a logical order, so screen readers can outline the structure easily.
Verify Form Labels: On contact or checkout pages, confirm inputs have associated labels that assistive tech can read aloud.

Run through this in under an hour, and you’ll spot issues that could be excluding customers. For deeper dives, tools like free browser extensions can automate parts of it.

“Investing in web accessibility isn’t an expense—it’s an opportunity to grow your customer base and future-proof your business.”

By weaving these fundamentals into your site, you’re not just being inclusive; you’re smartly positioning your business for expansion. The business case for web accessibility is clear: It unlocks hidden potential, improves SEO naturally, and builds a stronger, more resilient online presence that pays off over time.

Expanding Your Market: Tapping into Untapped Audiences

Ever wondered why some websites seem to attract customers from everywhere, while others miss out on huge groups of potential buyers? It all comes down to web accessibility—the business benefits of web accessibility go way beyond just doing the right thing. By making your site usable for everyone, including those with disabilities, you open doors to an expanded market that many businesses overlook. Think about it: a simple tweak like adding alt text to images or ensuring keyboard navigation can turn your website into a welcoming space for more people. This isn’t just about inclusivity; it’s a smart way to grow your reach and boost your bottom line. Let’s dive into how this plays out in real terms.

The Size of the Opportunity: Reaching Diverse Demographics

The web accessibility business case starts with the numbers—it’s a massive pool of users waiting to engage. In the U.S. alone, about 26% of adults live with some form of disability, from visual impairments to mobility challenges. That’s over 60 million people who might skip your site if it’s not accessible, taking their business elsewhere. And it’s not just disabilities; as populations age, more folks need features like larger text or voice controls to navigate comfortably. I remember chatting with a small business owner who realized half her target audience was over 50—ignoring accessibility meant losing loyal customers who valued ease over flash. By focusing on these groups, you tap into an untapped audience, turning barriers into bridges for steady growth.

This expanded market isn’t limited to one region or type of user. Global trends show aging populations everywhere, meaning accessible design future-proofs your site. Businesses that prioritize this see higher engagement because users feel seen and respected. It’s like inviting more guests to your online party—everyone benefits from the fuller room.

Real-World Stories of Market Expansion Through Accessibility

I’ve seen firsthand how brands transform by embracing web accessibility, and the stories are inspiring. Take a major tech company that revamped its platform to include screen reader compatibility. What happened? They gained fierce loyalty from users with visual impairments, who not only stuck around but shared their positive experiences on social media. Sales jumped because word spread about the inclusive approach, drawing in families and caregivers who appreciated the thoughtfulness. It’s a classic example of how accessible websites expand your market without massive ad spends.

Another case involved an e-commerce site that added captions to videos and simplified forms for motor challenges. Previously, they lost out on a chunk of traffic from mobile users with dexterity issues. After the changes, conversion rates rose by welcoming back those frustrated visitors, plus attracting new ones through positive reviews. These aren’t rare wins; they’re proof that the business benefits of web accessibility include real loyalty and repeat business. When your site works for everyone, it becomes a go-to choice in a crowded online world.

“Accessibility isn’t an add-on—it’s the key that unlocks doors to customers you didn’t even know were there.”

How Inclusive Design Boosts SEO and Visibility

Now, let’s connect this to something every business owner cares about: improved SEO. Web accessibility naturally enhances your search rankings because search engines love sites that cater to diverse user needs. For instance, adding structured data for screen readers or optimizing for voice search helps your pages show up in queries like “easy-to-use shopping sites for seniors” or “accessible online tools.” Google and others prioritize inclusive sites, so your expanded market efforts double as SEO gold.

Users with disabilities often use specific search terms tied to their needs, like “high-contrast website themes.” By making your site accessible, you rank higher for those long-tail keywords, pulling in targeted traffic that converts better. It’s a win-win: better visibility means more eyes on your content, and those visitors stick around longer, signaling quality to algorithms. I always tell clients this is low-hanging fruit—fix accessibility, watch your organic reach grow.

Steps to Identify and Target Underserved Segments

Ready to make this actionable for your own site? Start with audience analysis to spot those untapped audiences. Here’s a simple step-by-step guide to get you going:

Audit Your Current Users: Use tools like Google Analytics to see where traffic drops off. Look for patterns, like high bounce rates on mobile or from certain demographics— that could signal accessibility gaps.
Research Demographics: Dive into data on your industry. Check reports on disability stats or aging trends to estimate underserved groups. Ask: Who might we’re missing, like users with hearing impairments or older adults?
Gather Feedback: Run quick surveys or usability tests with diverse participants. Tools like screen readers can simulate experiences—try them yourself to understand pain points.
Prioritize Fixes: Based on insights, target key areas like color contrast or navigation. Test changes with a small group to measure engagement lifts.
Track and Iterate: Monitor metrics like time on site and conversions post-updates. Adjust as you learn, ensuring your efforts keep expanding your market.

Following these steps turns web accessibility into a growth strategy. You’ll not only reach more people but build a site that feels genuinely user-friendly. Give it a shot—your business will thank you for the fresh opportunities.

Boosting SEO and Visibility: Accessibility as a Search Engine Ally

Ever wondered why some websites climb the search rankings while others stay buried, even with great content? It often boils down to how well they serve real users—and that’s where web accessibility steps in as a secret weapon for improved SEO. By making your site accessible, you’re not just checking a box for inclusivity; you’re aligning with what search engines crave: a smooth, user-friendly experience that keeps visitors engaged longer. This boosts your visibility naturally, drawing in more organic traffic and expanding your market reach. Let’s break down how the business benefits of web accessibility tie directly into better search performance.

Core Overlaps: Where WCAG Meets SEO Best Practices

Web accessibility guidelines, like those from WCAG, overlap beautifully with SEO tactics, creating a win-win for your site. Take headings, for example—they help screen readers navigate for users with disabilities, but they also signal to search engines the structure of your content, making it easier for algorithms to understand and index your pages. Alt text on images is another gem: it describes visuals for visually impaired folks using assistive tech, while giving search bots keyword-rich context that can lift your image search rankings.

Structured data fits right in too. When you add schema markup to outline your content—like product details or event info—it enhances accessibility by clarifying meaning for tools like voice assistants. At the same time, it helps search engines display rich snippets in results, which can skyrocket click-through rates. I think it’s fascinating how these simple tweaks satisfy both users and algorithms without extra effort. If you’re optimizing for SEO, why not build in accessibility from the start? It turns your site into a more robust asset that performs better across the board.

Search Engines’ Take: User Experience as the Key Signal

Search engines, especially Google, have made it clear that user experience signals are huge for rankings—and accessibility plays a starring role there. Google prioritizes sites that load fast, work on all devices, and don’t frustrate visitors, which aligns perfectly with accessible design principles like keyboard navigation and readable fonts. In fact, they’ve stated that core web vitals, including how interactive elements respond, factor into how your pages rank.

We’ve seen this in action through various case studies where businesses fixed accessibility issues and watched their SEO soar. One common story involves e-commerce sites that added proper contrast and navigation fixes; post-update, they reported jumps in organic traffic because search engines rewarded the lower bounce rates and longer session times. It’s like giving your site a tune-up that both humans and bots appreciate. Why does this matter for your business? Better visibility means more eyes on your content, leading to that expanded market you might not have tapped otherwise.

Actionable Tips: Audit and Fix with the Right Tools

Getting started doesn’t have to be overwhelming. You can audit your site for dual accessibility-SEO issues using free, user-friendly tools that spot problems quickly. Here’s a simple list of steps to try today:

Run a scan with WAVE: This tool highlights issues like missing alt text or improper headings, showing you exactly where your site fails WCAG standards and hurts SEO.
Use Google’s Lighthouse: Built into Chrome DevTools, it audits for accessibility alongside performance and SEO, giving you a score and specific fixes to boost your rankings.
Check structured data with Schema.org validators: Ensure your markup is clean to help both screen readers and search rich results.

These tools make it easy to catch overlaps, like images without descriptions that tank your alt text SEO. Start with your homepage, fix one issue at a time, and track how your search visibility improves. It’s a practical way to weave web accessibility into your routine without hiring experts right away.

“Accessibility isn’t an add-on—it’s the foundation that makes your SEO efforts stick and your site truly visible to everyone.”

The Real Payoff: Higher Conversions from Better Traffic

Tying it all together, accessible sites often see up to 20% higher conversion rates, largely because improved SEO brings in more qualified organic traffic. When your pages rank higher due to those user-friendly signals, you attract visitors who stay, engage, and convert—whether that’s signing up for a newsletter or making a purchase. Imagine a small business owner discovering that fixing keyboard navigation not only helps users with motor challenges but also cuts mobile bounce rates, leading to steadier sales growth.

This isn’t just theory; it’s the tangible business benefit of web accessibility at work. By focusing on these overlaps, you’re building a site that search engines love and users trust, expanding your market while keeping costs down. Give one of those audits a go this week—you might be surprised how quickly it pays off in visibility and results.

Enhancing User Experience: Driving Engagement and Loyalty

Ever wondered why some websites keep you clicking around for hours while others make you hit the back button right away? It often comes down to how well they handle user experience, and that’s where web accessibility plays a huge role. When your site is accessible, it’s not just about checking boxes for compliance—it’s a smart business move that builds real connections with visitors. By focusing on the business benefits of web accessibility, you can turn casual browsers into engaged fans who stick around and come back for more. Let’s break down how this enhances engagement and fosters loyalty, all while boosting your bottom line.

Universal Design Principles: Good for Everyone, Not Just Some

Universal design is like building a house that works for tall folks, short folks, and everyone in between—it’s thoughtful from the start. Take resizable text, for example: it’s a simple feature that lets users adjust font sizes to their liking. This doesn’t only help people with visual impairments; it benefits anyone squinting at a small screen on a bumpy bus ride or dealing with bright sunlight outdoors. I think that’s the beauty of web accessibility—features designed with inclusivity in mind end up serving your entire audience better.

Why does this matter for business? An accessible site feels intuitive and welcoming, reducing frustration and encouraging deeper exploration. You avoid alienating potential customers who might otherwise bounce due to clunky interfaces. Plus, it ties right into improved SEO, as search engines reward sites that load quickly and adapt to different devices. Ever tried zooming in on a site that breaks? It’s a quick way to lose trust. By embracing universal design, you’re creating a smoother path that drives more time on site and repeat visits, directly impacting loyalty.

The Impact on Engagement Metrics: Keeping Users Hooked

Let’s talk numbers—or at least the trends that show real change. When you prioritize web accessibility, you often see a noticeable drop in bounce rates, sometimes as much as 30% in cases where navigation gets a makeover. That’s because intuitive features like clear headings, alt text for images, and keyboard-friendly menus make it easier for everyone to find what they need without hassle. Users spend more time exploring, which signals to search engines that your content is valuable, giving you that SEO edge.

Increased time on site is another big win. Imagine a visitor who can easily scan your pages with a screen reader or adjust colors for better contrast—they’re more likely to read your full story, check out related products, or sign up for your newsletter. This engagement isn’t accidental; it’s the result of thoughtful design that expands your market to include diverse users. From my experience helping sites tweak these elements, the payoff shows up in metrics like lower exit rates and higher interaction scores. It’s a game-changer for businesses aiming to build lasting relationships online.

A Retail Brand’s Journey: From Overhaul to Sales Boost

Picture a busy online retailer struggling with high cart abandonment—visitors adding items but leaving without buying. They decided to invest in web accessibility upgrades, starting with better color contrasts and voice search compatibility. What happened next? After rolling out these changes, they noticed a clear uplift in sales, around 15% higher than before, as more users completed purchases without roadblocks.

This wasn’t luck; it was the business case for web accessibility in action. The site became easier to navigate for all, drawing in older shoppers and those using assistive tech who previously felt excluded. Engagement soared as people lingered longer, exploring recommendations and reviews. For any e-commerce site, this means turning accessibility into a loyalty driver—happy users become repeat buyers. It’s proof that small tweaks can lead to big growth, especially when they align with SEO best practices like mobile optimization.

“Accessibility isn’t an add-on; it’s the foundation of a site that users love to return to.”

Implementing Feedback Loops: Keep Improving with Real Input

To make these gains stick, you need ongoing tweaks, and that’s where feedback loops come in. Start by gathering input from a diverse group of testers—think friends, family, or even online communities representing different abilities and devices. Run simple sessions where they navigate your site and share what’s working or not, like if resizable text helps or if buttons are hard to tap.

Here’s a quick guide to set up your own feedback process:

Recruit testers: Aim for 5-10 people with varied needs, from tech-savvy millennials to seniors using magnifiers.
Test key paths: Focus on high-traffic areas like checkout or search, noting where users get stuck.
Analyze and act: Use tools like heatmaps to spot patterns, then prioritize fixes like adding skip links for faster navigation.
Repeat regularly: Schedule checks every few months to catch new issues as your site evolves.

This approach ensures your web accessibility efforts stay fresh and effective. You’ll catch blind spots early, refine user experience, and keep engagement high. Over time, it builds a loyal base that appreciates your commitment, while naturally supporting better SEO through cleaner, more adaptable code. Try starting with one test this week—you’ll likely uncover quick wins that enhance your site’s appeal to everyone.

The ROI Reality: Cost Savings and Long-Term Business Wins

Ever wondered if making your website accessible really pays off in dollars and sense? The business case for web accessibility isn’t just about doing the right thing—it’s about smart investments that deliver real ROI. By focusing on tangible business benefits like expanded market reach and improved SEO, you can turn accessibility into a profit driver. Let’s break it down: the upfront costs are often lower than you think, while the long-term wins stack up quickly through better user engagement and fewer headaches down the line.

Keeping Costs Low: Phased Approaches and Affordable Tools

One of the biggest myths is that web accessibility overhaul means breaking the bank. In reality, the implementation costs for web accessibility can be surprisingly manageable, especially if you take a phased approach. Start small by tackling high-impact areas like alt text for images or keyboard navigation fixes—these tweaks often cost little and boost usability right away. For a typical small business site, you might wrap up the basics for under $10,000 using free or low-cost tools like automated scanners that flag issues and suggest fixes.

Think about it this way: instead of a full redesign, roll out changes in stages. First, audit your site with open-source plugins that integrate seamlessly into your content management system. Then, prioritize pages with the most traffic to maximize early benefits. Tools like these not only keep expenses down but also align with improved SEO, as search engines reward sites that load fast and work for everyone. I’ve seen teams save thousands by avoiding custom coding from scratch—it’s a game-changer for keeping your budget intact while building toward those expanded market opportunities.

Here’s a quick list of steps to implement affordably:

Audit first: Use free browser extensions to spot quick wins, like missing captions on videos.
Phase it out: Fix core navigation in month one, then add features like color contrast tools in month two.
Leverage tools: Opt for user-friendly platforms that automate WCAG compliance checks without needing a tech expert on speed dial.
Train your team: Short online courses can empower your staff to handle ongoing tweaks, cutting reliance on outside help.

This strategy flips the script on costs, turning potential expenses into investments that pay dividends through higher conversions and loyal customers.

Dodging Legal Risks: Proactive Steps Save Big

Nobody wants a surprise lawsuit derailing their business, right? The legal risks of an inaccessible website are real, and they’ve led to hefty settlements in the past—think six-figure payouts for sites that ignored screen reader compatibility or lacked proper form labels. But here’s the good news: by making web accessibility a priority, you sidestep these pitfalls and protect your bottom line. Proactive fixes aren’t just defensive; they build trust and open doors to new audiences, including the 15% of the global population with disabilities.

Take a common scenario: an e-commerce site gets hit with complaints because users can’t easily check out using assistive tech. A quick settlement might cost tens of thousands, plus reputational damage that hurts SEO rankings. On the flip side, businesses that audit and update early report smoother operations and fewer interruptions. It’s not about fear—it’s about turning compliance into a competitive edge. We all know how one bad review can spread, but an accessible site? That earns you glowing word-of-mouth and steady traffic growth.

“Investing in accessibility today isn’t an expense—it’s insurance against tomorrow’s regrets, wrapped in growth potential.”

Tracking ROI: Analytics That Show the Wins

So, how do you know if your web accessibility efforts are delivering? Measuring success boils down to simple frameworks using everyday analytics to track traffic, conversions, and customer lifetime value. Start by setting baselines before changes—look at bounce rates on key pages and see how they drop once you add features like resizable text or voice search optimization. Tools you already use, like Google Analytics, can highlight spikes in organic traffic from improved SEO, proving the tangible business benefits in hard numbers.

For instance, monitor how accessibility tweaks lead to longer session times and higher conversion rates, especially from diverse user groups. Track customer lifetime value by watching repeat visits—accessible sites often see users sticking around longer, boosting that metric over time. Don’t forget to segment data: compare performance for mobile users or those with slower connections, where fixes make a huge difference. Over six months, you might notice a 20-30% lift in engagement, directly tying back to your expanded market reach. It’s straightforward: set goals, measure monthly, and adjust as needed to keep the ROI climbing.

Building for the Future: Agile Integration for Lasting Gains

Looking ahead, the real magic happens when you weave web accessibility into your agile development process from the start. This means treating it like any other feature—test it in sprints, gather user feedback early, and iterate without overhauling everything later. Agile teams that do this report sustained gains, like fewer bugs and code that’s easier to maintain, which indirectly supports better SEO through cleaner site performance.

Imagine your dev cycles including quick accessibility checks alongside design reviews; it becomes second nature and prevents costly rewrites. This forward-thinking tip ensures your site evolves with user needs, keeping those business wins rolling in year after year. You’ll not only save on future fixes but also position your brand as innovative and inclusive, drawing in customers who value that approach. Give it a try in your next update—you’ll feel the difference in how smoothly things run.

Conclusion: Making Accessibility Your Competitive Edge

Why your website needs to be accessible isn’t just a nice idea—it’s a smart business move that sets you apart from the crowd. In today’s digital world, the business case for web accessibility boils down to real gains like reaching more customers and climbing search rankings. Think about it: when your site welcomes everyone, from folks using screen readers to those on mobile with slow connections, you’re not just checking boxes. You’re building loyalty and trust that turns visitors into repeat buyers. I’ve seen how this shift creates a ripple effect, boosting your brand’s reputation without extra marketing spend.

Why Accessibility Drives Long-Term Growth

Web accessibility expands your market in ways you might not expect. Ever wondered how many potential customers you’re missing out on because your site doesn’t load well on voice assistants? By fixing that, you tap into diverse groups, including older users or those with visual needs, who often spend more online. Plus, it ties directly into improved SEO—search engines reward sites that load fast and work for all devices. This isn’t fluff; it’s about creating a seamless experience that keeps people engaged longer, lowering bounce rates and signaling quality to algorithms.

Here’s a quick list of ways to make accessibility your edge:

Audit regularly: Use free tools to check for issues like alt text on images—small tweaks yield big SEO wins.
Train your team: Simple workshops ensure everyone thinks inclusively, saving time on fixes later.
Monitor results: Track metrics like traffic from new sources to see your expanded market in action.

“Accessibility isn’t an add-on; it’s the foundation of a site that grows with your business.”

Start small today, and watch how these changes position you ahead of competitors. Your website becomes more than functional—it’s a powerful tool for sustainable success.

Why Your Website Needs to Be Accessible: The Business Case