On-Page SEO Guide for Business Sites

Introduction to On-Page SEO

Ever wondered why some business websites pop up first in search results while others get lost in the crowd? That’s where on-page SEO comes in—it’s the art of optimizing individual web pages to help search engines understand and love your content. Simply put, on-page SEO involves tweaking elements right on your site, like title tags, meta descriptions, and keyword usage, to make your pages more visible and user-friendly. For business websites, this isn’t just a nice-to-have; it’s essential for standing out in a crowded online space and turning visitors into customers.

Why On-Page SEO Matters for Your Business Website

On-page optimization drives real results that every business owner craves. It boosts traffic by signaling to search engines what your page is about, so the right people find you when they search for terms like “best coffee shop near me.” Once they’re there, well-optimized pages keep them engaged, leading to higher conversions—think more sign-ups, sales, or inquiries. And don’t forget rankings: Search engines reward pages that load fast, read easily, and match user intent, pushing your business website up the ladder.

We all know how frustrating it is to click a link and bounce right back because the page feels off. Good on-page SEO fixes that by focusing on quality content and structure. For instance, sprinkling relevant keywords naturally throughout your text helps without stuffing it in awkwardly. The payoff? More organic traffic that converts, helping small businesses compete with the big players.

The Evolution of On-Page SEO and Search Algorithms

On-page SEO has come a long way since the early days of search engines in the 1990s, when simple keyword cramming could trick the system. Back then, algorithms were basic, rewarding pages with the most repeats of a term. But as search tech evolved—like with Google’s updates in the 2000s and beyond—focus shifted to user experience and relevance.

Today, algorithms prioritize E-A-T (expertise, authoritativeness, trustworthiness) alongside technical tweaks. This means on-page SEO now blends keyword usage with helpful, original content that answers real questions. It’s a game-changer for business websites, adapting to mobile searches and voice queries.

Here’s a quick look at how on-page SEO has shaped up:

Early 2000s: Keyword density ruled, but over-optimization led to penalties.
2010s: Content quality and mobile-friendliness became key with updates like Panda and Mobilegeddon.
Now: Holistic optimization, including structured data, ensures pages rank for complex searches.

“On-page SEO isn’t about gaming the system—it’s about creating pages that genuinely help users, which search engines can’t ignore.”

By mastering these fundamentals, you’ll set your business website up for long-term success.

Understanding the Fundamentals of On-Page SEO

Ever wondered why some business websites rank high on search engines while others get lost in the crowd? It often comes down to on-page SEO, the practice of optimizing individual web pages to help search engines understand and love your content. Unlike broader strategies, on-page SEO focuses on the elements you control right on your site, like title tags, meta descriptions, and smart keyword usage. If you’re running a business website, getting these fundamentals right can make a huge difference in drawing in the right visitors. Let’s break it down step by step, so you can see how it fits into your overall SEO game plan.

On-Page SEO vs. Off-Page and Technical SEO

On-page SEO is all about tweaking the content and structure of each page to make it more relevant and appealing to both users and search engines. Think of it as fine-tuning the interior of your house—arranging furniture, adding lights, and making sure everything flows nicely. For example, when you optimize title tags to include key search terms or craft meta descriptions that entice clicks, you’re directly improving how your page performs in search results.

Now, compare that to off-page SEO, which happens outside your site. It’s like building relationships in your neighborhood—think backlinks from other reputable sites that signal your page’s trustworthiness. Off-page efforts boost your authority but don’t change the page itself. Then there’s technical SEO, the behind-the-scenes wiring. This covers site speed, mobile-friendliness, and secure connections, ensuring your website runs smoothly without glitches. On-page SEO works hand-in-hand with these; without a solid technical foundation, your optimizations won’t shine, and off-page wins might fall flat if your pages aren’t user-ready.

The beauty is in the balance. You might spend weeks chasing links for off-page SEO, but a quick on-page tweak, like placing keywords naturally in headings, can yield faster results. For business websites, starting with on-page SEO is smart because it’s actionable and directly tied to what visitors see first.

Key Benefits of On-Page SEO for Business Websites

Why bother with optimizing individual web pages? Well, the benefits go way beyond just climbing search rankings—they touch every part of your online presence. First off, on-page SEO improves user experience. When you use clear title tags and engaging meta descriptions, visitors land on pages that match their search intent, reducing bounce rates and keeping them around longer. Imagine a customer searching for “best coffee makers for home”—a well-optimized page with relevant keywords and helpful content makes them feel understood, not frustrated.

For businesses, this translates to real ROI. Better visibility means more organic traffic without pouring money into ads, and higher engagement can lead to more sales or leads. We’ve all seen how a site that loads key info upfront turns browsers into buyers. Plus, search engines reward pages that provide value, so your efforts compound over time.

Here’s a quick list of standout benefits:

Enhanced visibility: Keyword usage helps your pages show up for searches that matter to your audience.
Cost-effective growth: Focus on your own site to drive traffic sustainably, improving long-term returns.
Better conversion rates: Optimized pages guide users toward actions like signing up or purchasing.
Stronger brand trust: Relevant, high-quality content builds credibility with both users and algorithms.

In short, on-page SEO isn’t just a tactic; it’s a way to make your business website work harder for you.

“Optimizing individual web pages isn’t about tricking search engines—it’s about creating spaces where real connections happen.”

Common Misconceptions About On-Page SEO and How to Avoid Them

One big myth is that on-page SEO means stuffing keywords everywhere until your text feels unnatural. People think repeating “on-page SEO” a dozen times on a page will fool the system, but modern search engines prioritize quality over quantity. To avoid this, focus on natural keyword usage—aim for variations that fit the conversation, like weaving in “title tags for business websites” where it makes sense. Tools like keyword planners can help you find the right balance without overdoing it.

Another misconception? That on-page SEO is a one-and-done fix. Some folks optimize once and forget it, but search trends shift, and so should your pages. Don’t fall into this trap; regularly audit your meta descriptions and content to keep things fresh. For instance, if user behavior shows people want more details on a topic, update your page accordingly—it’s like tending a garden to keep it blooming.

Finally, there’s the idea that on-page SEO only matters for big sites. Small business websites can thrive too by starting simple: Pick one key page, refine its title tags, and track how traffic responds. By debunking these myths and staying consistent, you’ll build a stronger foundation for all your SEO efforts. It’s straightforward when you approach it as ongoing care rather than a quick hack.

Mastering Keyword Research for On-Page Optimization

Ever wondered why some business websites rank high on search results while others get lost in the crowd? It often boils down to smart keyword research for on-page SEO. This step is the heart of optimizing individual web pages, helping you understand what your audience is actually searching for. Without it, even the best title tags or meta descriptions fall flat. Let’s break it down together—I’ll walk you through a practical approach that fits right into your on-page optimization strategy. By the end, you’ll see how to pick keywords that drive real traffic to your business website.

Step-by-Step Process for Identifying Primary and Long-Tail Keywords

Keyword research starts with knowing the difference between primary and long-tail keywords. Primary keywords are short, high-level terms like “business website tips,” which capture broad intent but face stiff competition. Long-tail keywords, on the other hand, are more specific phrases like “how to optimize business website for local searches,” targeting users closer to making a decision. These longer ones often convert better because they match exact needs.

Here’s a simple step-by-step process to uncover them for your on-page SEO:

Brainstorm your core topics: Think about your business website’s main offerings. Jot down 5-10 seed keywords related to what you do, like “on-page SEO strategies” if you’re in digital marketing. Ask yourself: What problems do my visitors want to solve?
Expand with user intent: Use questions people might ask, such as “What is keyword usage in meta descriptions?” Dig into forums or customer chats to find natural phrases. This helps spot long-tail opportunities that align with optimizing individual web pages.
Refine for relevance: Prioritize keywords that tie directly to your business goals. For instance, if you’re a local shop, focus on location-based long-tails like “best on-page SEO for small business websites in [your area].”
Validate and select: Check search volume and competition next—we’ll cover tools for that. Aim for a mix: 2-3 primary keywords per page and several long-tails to support them.

This process isn’t a one-time thing; revisit it quarterly as trends shift. It’s a game-changer for building keyword usage that feels authentic on your pages.

Essential Tools and Techniques for Keyword Research

You don’t need fancy software to get started with keyword research for on-page optimization—free tools do the heavy lifting. One standout is Google Keyword Planner, which shows monthly search volumes and competition levels. Just sign in with your Google account, enter your seed keywords, and it spits out suggestions with data on related terms. It’s perfect for spotting primary keywords with decent volume, like those around “title tags optimization,” while revealing long-tails with lower competition.

Competitor analysis takes it further. Peek at top-ranking business websites in your niche using tools like free browser extensions that reveal their keywords. Type in a competitor’s URL, and you’ll see what phrases they’re targeting in their meta descriptions or content. Ask: Are they using long-tails I overlooked? This technique helps you find gaps, like underserved variations of “on-page SEO for business websites.”

Combine these with simple techniques, such as Google’s “related searches” at the bottom of results pages or autocomplete suggestions when you start typing. They’re gold for on-page SEO, ensuring your keyword usage matches real user queries. I always start with Keyword Planner for data, then layer in competitor insights—it’s efficient and eye-opening.

“The best keywords aren’t just popular—they’re the ones your customers are whispering to search engines right now.”

Integrating Keywords Naturally and Balancing Key Factors

Once you’ve got your keywords, the real magic happens in integrating them naturally for on-page optimization. Keyword stuffing—cramming terms unnaturally—can tank your rankings, as search engines penalize it. Instead, weave them into title tags, meta descriptions, and body text like you’re telling a story. For example, start a page with a primary keyword in the H1 heading, then sprinkle long-tails in subheadings and paragraphs where they fit the flow.

Balancing search volume, competition, and business relevance is crucial here. High-volume keywords sound tempting, but if competition is sky-high, they’re tough for smaller business websites to crack. Look for medium volume with low competition, especially long-tails that tie to your unique angle—like “effective keyword usage for e-commerce pages” if that’s your focus. Relevance keeps it all grounded: Does this keyword drive the right traffic? If it doesn’t match your services, skip it, no matter the numbers.

Think of it like seasoning a meal—too much overwhelms, but just right enhances everything. Test by reading your content aloud; if it sounds forced, tweak it. Tools like Keyword Planner help quantify this balance, showing competition scores alongside volume. Over time, this approach boosts your on-page SEO without gimmicks, drawing in visitors who actually convert.

We all know SEO evolves, but nailing keyword research sets a solid path for optimizing individual web pages. Start small: Pick one page on your business website, apply these steps, and track the changes. You’ll notice more targeted traffic flowing in, making every title tag and meta description count. It’s straightforward when you focus on what matters—helping users while climbing those search ranks.

Optimizing Core On-Page Elements: Titles, Metas, and Headers

When it comes to on-page SEO for business websites, optimizing individual web pages starts with the basics like title tags, meta descriptions, and headers. These elements aren’t just technical tweaks—they’re your first chance to grab attention from search engines and users alike. Ever clicked on a search result only to bounce because the title didn’t match what you wanted? That’s why getting them right can boost your click-through rates and help your business pages rank higher. Let’s break it down step by step, so you can apply these to your site without feeling overwhelmed.

Crafting Compelling Title Tags and Meta Descriptions for Higher CTR

Title tags are like the headline of your web page—they show up in search results and tell both Google and potential visitors what your content is about. For on-page SEO, keep them under 60 characters to avoid getting cut off, and pack in your main keyword naturally right at the start. Think about a business selling handmade crafts: Instead of a bland “Crafts Page,” try “Handmade Crafts for Home Decor | Your Business Name.” It includes keyword usage that matches what people search for, like “handmade crafts,” while sparking curiosity to drive clicks.

Meta descriptions come next, acting as a short preview under the title in search results—aim for 150-160 characters. They’re not a direct ranking factor, but a compelling one can skyrocket your CTR by answering the user’s intent. Write them like a friendly invite: Highlight benefits, include keywords, and end with a call to action. For that crafts business, a weak meta might say “We sell crafts,” but optimize it to “Discover unique handmade crafts for home decor. Shop sustainable pieces that add warmth to your space—fast shipping included.” You see how this pulls people in? Test variations using tools like Google Search Console to see what works best for your business website.

Here’s a quick list of tips to craft these for higher CTR:

Front-load keywords: Place your primary term early to signal relevance to search engines.
Make it benefit-focused: Tell users what’s in it for them, like solving a problem or saving time.
Avoid fluff: Skip generic phrases; be specific to stand out in crowded results.
Match user queries: If people search “best coffee makers for offices,” echo that in your title and meta.

“A great title tag isn’t just SEO—it’s your page’s elevator pitch that turns searches into visits.”

Best Practices for Header Tags (H1-H6) to Structure Content

Headers are the backbone of your content structure in on-page SEO, helping search engines understand your page’s hierarchy while making it easy for readers to scan. Start with one H1 tag per page—it’s your main title, incorporating the key phrase like “Optimizing Your Business Website for Better Sales.” Then use H2 for major sections, H3 for subsections, and so on down to H6 for finer details. This isn’t random; it mimics how we organize thoughts, improving readability and keyword usage throughout.

For business websites, headers guide users through product details or service explanations without overwhelming them. Say you’re writing about eco-friendly packaging: An H2 could be “Why Eco-Friendly Packaging Boosts Your Brand,” followed by H3s like “Cost Savings for Small Businesses” and “Customer Appeal in 2023.” Keep them descriptive yet concise, weaving in long-tail keywords naturally. I always suggest bolding or styling them visually too—it keeps visitors engaged longer, which signals quality to Google. Done right, your pages feel organized and authoritative, encouraging deeper exploration.

URL Optimization and Internal Linking Strategies

Clean URLs are a subtle but powerful part of optimizing individual web pages—they should be short, readable, and include keywords without looking spammy. Instead of a messy “/p=12345,” go for “/eco-friendly-packaging-tips.” This helps with on-page SEO by making your business website more user-friendly and crawlable. Hyphenate words, lowercase everything, and avoid dates or parameters unless necessary. It’s like giving your page a clear address that search engines love.

Internal linking ties it all together, connecting your optimized pages to boost authority and keep users on site longer. Link from one business page to related ones using descriptive anchor text, like “Learn more about sustainable materials” pointing to a deeper guide. Aim for 3-5 links per page, focusing on relevance—don’t overdo it or it feels forced. This strategy spreads link juice around your site, improving overall keyword usage and navigation. For example, on a services page, link headers to case studies, creating a web of value that enhances SEO.

To see the impact, consider a before-and-after for a typical business page. Before optimization: A title like “Services,” meta “Our services info,” no headers, a clunky URL “/page?id=7,” and zero internal links. It ranked low, with users leaving fast. After: Title “Affordable Digital Marketing Services for Small Businesses,” meta “Grow your small business with tailored digital marketing services—SEO, social, and more for real results,” H1/H2 structure on strategies, URL “/digital-marketing-services-small-businesses,” and links to “SEO basics” and “case studies.” Traffic and time on page jumped because it now speaks directly to searches, proving how these core elements transform on-page SEO. Try auditing one page today; the difference will surprise you.

Creating SEO-Friendly Content and Multimedia

Ever stared at a webpage that just drags on, packed with fluff but no real value? That’s the opposite of what on-page SEO for business websites needs. When you’re optimizing individual web pages, creating SEO-friendly content and multimedia is all about drawing people in while slipping in smart keyword usage. It keeps visitors hooked, boosts engagement, and tells search engines your page delivers what users want. Let’s break it down so you can make your business site stand out without the hassle.

Developing High-Quality, User-Focused Content with Keywords

You know how we all skim pages on our phones during lunch breaks? That’s why user-focused content rules in on-page SEO. Start by writing for real people—solve their problems with clear, helpful info. Think about a small business owner searching for “affordable marketing tips”; your page should answer that directly, weaving in keywords like “on-page SEO strategies” naturally, not stuffed in awkwardly.

The trick is balance: Aim for 300-500 words per page, but quality trumps quantity. Use keywords in the first paragraph, headings, and a few times throughout, matching how folks actually search. I like to outline content around questions like “How does keyword usage improve rankings?” It feels conversational and guides readers smoothly. This approach not only helps with optimizing individual web pages but also cuts bounce rates, as users stick around for the value.

“Great content isn’t about tricking search engines—it’s about genuinely helping your audience find what they need.”

Optimizing Images for Better On-Page SEO

Images can make or break your page’s appeal, but without optimization, they tank your speed and SEO. For business websites, every photo of a product or team should work harder. Begin with file names: Instead of “img123.jpg,” use “on-page-seo-tips-for-websites.jpg” to sneak in keywords early.

Alt text is your secret weapon—describe the image simply, like “Business owner optimizing web page with keyword tools,” so screen readers and search engines get it. Don’t forget compression: Tools can shrink files by 70% without losing quality, keeping load times snappy. Here’s a quick step-by-step to get you started:

Choose the right format: Use JPEG for photos, PNG for graphics with transparency.
Rename files descriptively: Include target keywords, separated by hyphens.
Add detailed alt text: Keep it under 125 characters, focusing on context and keywords.
Compress before uploading: Aim for under 100KB per image to speed up your site.

These tweaks turn images into SEO allies, improving accessibility and rankings for visual searches.

Incorporating Multimedia Like Videos and Infographics

Who doesn’t love a quick video explainer or an infographic that sums up complex ideas? In on-page SEO, multimedia adds engagement, but it can’t slow things down. Host videos on your site or embed from reliable sources, always with a transcript including keyword usage for better crawlability.

For infographics, design them slim—under 1MB—and pair with surrounding text that explains key points. This way, users get the visual punch without waiting forever. Ever loaded a page where a chunky video stalls everything? Avoid that by lazy-loading media, so it only plays when scrolled to. It keeps your optimizing individual web pages efficient, encouraging longer visits and shares.

Ensuring Mobile Responsiveness and Readability

Mobile traffic dominates now, so your SEO-friendly content must shine on small screens. Test everything with a simple tool to check how it looks on phones—text too tiny or images spilling over? Fix it with responsive design, where elements resize automatically. Short paragraphs and bullet points make readability a breeze, pulling readers through without strain.

Boost engagement by using sans-serif fonts at 16px or larger, and plenty of white space. We all know how frustrating squinting at dense blocks feels; keep sentences punchy and scannable. This ties back to on-page SEO for business websites—search engines favor pages that hold attention across devices. Try resizing your browser window today; if it flows well, you’re golden for better user signals and rankings.

By focusing on these elements, your pages become magnets for traffic and conversions. It’s not rocket science—just thoughtful tweaks that pay off every time someone lands on your site.

Advanced On-Page SEO Techniques and Common Pitfalls

You’ve nailed the basics of on-page SEO, like tweaking title tags and meta descriptions for better keyword usage. Now, let’s push further with advanced on-page SEO techniques that can really make your business website stand out in search results. These steps go beyond simple optimizations for individual web pages, helping you grab more clicks and keep users hooked. I always say, once you layer in these extras, your site feels like a pro-level player instead of just getting by.

Boosting Visibility with Schema Markup and Structured Data

Schema markup is one of those advanced on-page SEO techniques that sounds fancy but delivers real results for rich snippets in search. Think about how some results show star ratings, prices, or event details right in the SERPs— that’s structured data at work. By adding it to your pages, you’re giving search engines a clearer map of your content, which can lead to higher click-through rates without changing your keyword usage much.

To get started, identify what fits your site: Use JSON-LD format for recipes, products, or FAQs on your business pages. Paste the code into the head section of your HTML, or let a plugin handle it if you’re on a CMS. Test it with Google’s Structured Data Testing Tool to catch errors early. For example, if you’re running an e-commerce site, adding Product schema to individual product pages can pull in prices and availability, making your listings pop. It’s a game-changer for optimizing individual web pages, especially when combined with solid title tags and meta descriptions.

“Structured data isn’t just code—it’s like adding subtitles to your content so search engines ‘hear’ you better.”

Just remember, don’t overdo it; focus on one or two types per page to avoid confusing crawlers.

Measuring On-Page Performance Like a Pro

How do you know if your on-page SEO efforts are paying off? Measuring on-page performance is key to refining your strategy, and tools like Google Analytics and Search Console make it straightforward. These free options track everything from impressions to bounce rates, showing how well your optimized pages perform for users.

Start by linking your site to Search Console— it reveals which queries bring traffic and how your title tags and meta descriptions influence clicks. In Analytics, set up goals for pages with strong keyword usage, then watch metrics like time on page or conversions. Here’s a quick checklist to measure effectively:

Check impressions and CTR: See if rich snippets from schema markup boost visibility.
Analyze bounce rates: High numbers might mean your content doesn’t match user intent.
Track keyword rankings: Use the tools to spot shifts after updates to headers or internal links.
Monitor mobile performance: Ensure optimizations work across devices.

I check these weekly on my own sites, and it’s eye-opening how small tweaks to individual web pages lead to big traffic jumps. If something’s off, like low engagement, dive back into your meta descriptions for a refresh.

Steering Clear of Common On-Page SEO Pitfalls

Even with great keyword usage, pitfalls can trip up your on-page SEO. Duplicate content is a big one— if multiple pages say the same thing, search engines might penalize you by showing just one or none. Thin pages, those skimpy ones with little value, also hurt; they waste crawl budget and signal low quality to algorithms.

To avoid these, audit your site regularly for duplicates using tools that scan URLs. Canonical tags help direct search engines to the preferred version of a page. For thin content, beef it up with unique insights or user-focused details, always tying back to your core keywords. Ever loaded a page that feels empty and bounced right away? That’s the user side of thin pages—fix it by aiming for depth without fluff.

Another trap: Ignoring internal linking. Without it, your optimized pages stay siloed, missing chances to spread authority. Link thoughtfully from high-traffic spots to boost those individual web pages.

Future-Proofing Your On-Page SEO for Voice Search and AI Trends

Looking ahead, advanced on-page SEO means preparing for voice search and AI-driven trends that are reshaping how we optimize individual web pages. Voice queries are conversational, so weave in natural long-tail keywords like “best ways to improve site speed for small businesses” into your content. This fits right into meta descriptions and headers, making your pages ready for assistants like Siri or Alexa.

AI trends, meanwhile, favor content that’s helpful and structured—think FAQ schema for quick answers. Update your keyword usage to include question-based phrases, and keep pages scannable with short paragraphs. As algorithms get smarter, they’ll reward sites that prioritize E-E-A-T (experience, expertise, authoritativeness, trustworthiness). Start by testing voice-friendly tweaks on one page, then scale up. It’s exciting how these shifts keep on-page SEO fresh, ensuring your business website thrives long-term.

By dodging pitfalls and embracing these techniques, you’ll see steadier rankings and more engaged visitors. Give your site a quick audit today—pick one advanced tip, apply it, and track the changes.

Conclusion: Implementing and Iterating Your On-Page SEO Strategy

Wrapping up on-page SEO feels like putting the final touches on a puzzle you’ve been building. We’ve covered the essentials of optimizing individual web pages, from crafting compelling title tags and meta descriptions to smart keyword usage that draws in the right visitors. The big idea? It’s all about making your business website clearer, faster, and more relevant to what people search for. By focusing on these fundamentals, you create pages that not only rank better but also turn casual clicks into loyal customers. Ever wondered why some sites just pull ahead? It’s this steady effort on the details that counts.

Your 30-Day Action Plan for On-Page SEO Success

Don’t let all this info sit idle—jump into action with a simple 30-day plan tailored for businesses. Start by auditing one key page each week, tweaking title tags, meta descriptions, and headers to match your main keywords. You’ll see quick wins without overwhelming your schedule.

Here’s a straightforward roadmap:

Days 1-7: Audit and Prioritize – Pick your top three pages, like your homepage or services section. Use free tools to check current title tags and keyword usage, noting what’s off.
Days 8-14: Optimize Core Elements – Rewrite meta descriptions to be punchy and keyword-rich, then structure content with clear headers. Add internal links to guide users naturally.
Days 15-21: Test and Track – Launch the changes and monitor traffic shifts. Watch for improvements in click-through rates from search results.
Days 22-30: Refine and Expand – Analyze what worked, then apply tweaks to more pages. Iterate based on real data to keep your on-page SEO evolving.

This plan keeps things bite-sized, so even busy teams can stay consistent.

Testing and refining is where the magic happens in on-page SEO. Track your efforts with analytics to spot patterns—like if better keyword usage boosts time on page—and adjust accordingly. It’s normal for results to take time, but small iterations add up. Think of it as tending a garden; regular care yields the best harvest.

Resources to Level Up Your On-Page SEO

For more depth, dive into free resources that build on these basics. Tools like Google Search Console help monitor keyword performance and page errors without any cost. Pair it with a site auditor for quick scans of title tags and meta descriptions. If you’re ready for courses, look for beginner-friendly online modules on keyword research and content optimization—they often include hands-on projects. One tip that sticks with me:

“SEO isn’t a set-it-and-forget-it task; it’s about listening to your data and adapting to what users need.”

Keep experimenting, and your business website will thrive in search results.

The Complete Guide to On-Page SEO for Business Websites