Build a Business Case for a New Website

Introduction

Ever wondered why your business’s website feels like it’s holding you back instead of pushing you forward? If your site’s outdated design is turning away potential customers or slowing down sales, it’s time to think bigger. Building a business case for a new website isn’t just about pretty pages—it’s about proving to your team or bosses that this investment will pay off in real ways, like more leads and happier users. In this guide, we’ll walk through how to create a compelling, data-driven document that justifies the investment in a new website, highlighting the expected return and key business benefits.

Let’s face it: In today’s digital world, a strong online presence is non-negotiable. An old website might mean lost revenue from mobile users who bounce quickly or search engines that rank you lower. But how do you convince stakeholders without just saying “trust me”? Start by gathering solid facts—think current site analytics showing high bounce rates or competitor comparisons where their fresh sites convert better. This data turns your pitch from a wish list into a smart strategy that aligns with business goals.

Why a Strong Business Case Matters

A well-built business case outlines clear benefits, like improved user experience leading to higher engagement or faster load times boosting SEO rankings. It also tackles risks, such as sticking with a clunky site that costs more in maintenance over time.

Quantify the ROI: Show projected gains, like a 20-30% traffic increase based on industry benchmarks.
Highlight Intangibles: Discuss brand trust and customer loyalty that come from a modern, secure site.
Address Costs Upfront: Break down expenses versus long-term savings to build credibility.

“A new website isn’t an expense—it’s an investment that fuels growth when backed by real data.”

By focusing on these elements, you’ll craft a document that not only justifies the spend but excites everyone involved. Ready to get started?

Why Your Business Needs a New Website: Identifying the Gaps

Ever wondered why some businesses thrive online while others struggle to keep up? It often comes down to their website. If you’re building a business case for a new website, the first step is spotting why your current one isn’t cutting it. An outdated or poorly performing site can hold back growth, and identifying these gaps makes your case compelling and data-driven. Let’s break it down together, so you can see the real impact and start justifying that investment in a fresh digital presence.

The Link Between Website Performance and Business Growth

Your website is like the front door to your business— if it’s creaky and hard to open, people walk away. Studies highlight how website performance ties directly to growth. For instance, sites that aren’t mobile-friendly often see conversion rates drop by as much as 50%, because users expect seamless experiences on their phones. Slow load times? They can chase away half your visitors in seconds, leading to lost sales and fewer leads.

Think about it: In today’s fast-paced world, a sluggish site doesn’t just annoy users; it signals unreliability. Businesses with optimized websites report higher engagement and revenue, as better performance boosts search rankings and keeps customers coming back. When you’re crafting that business case for a new website, these connections show the expected return—more traffic turning into actual business benefits like increased sales.

Assessing Your Current Website: A Quick Self-Audit Checklist

So, how do you know if it’s time for a new website? Start with a simple self-audit to uncover usability, speed, and SEO issues. This hands-on check helps build a strong, data-driven document that justifies the upgrade. Grab a notebook or spreadsheet, and walk through your site step by step. You’ll quickly spot gaps that affect your bottom line.

Here’s a straightforward checklist to get you started:

Usability Check: Can users find key info in under 30 seconds? Test navigation on desktop and mobile—clunky menus or confusing layouts often mean frustrated visitors bouncing away.
Speed Test: Use free tools like Google PageSpeed Insights. If your pages take longer than three seconds to load, that’s a red flag for user drop-off and poorer search visibility.
SEO Audit: Search for your business name or main services. Does your site rank well, or are competitors dominating? Look for outdated content, broken links, or missing mobile optimization—these hurt your organic traffic.
Security and Design Review: Are there trust signals like HTTPS? Does the design feel modern, or does it scream “stuck in the past”? An unappealing look can erode confidence.

Running this audit takes just an hour or two, but it arms you with evidence for your business case. I remember helping a small team spot these issues; their site audit revealed hidden speed problems that were quietly killing conversions.

The Bigger Picture: How an Old Site Undermines Your Business

Beyond the basics, an outdated website ripples out to hurt your brand in ways you might not notice right away. Picture a potential customer landing on a site that looks like it hasn’t changed in years— it chips away at your reputation, making you seem behind the times. In a competitive market, that lost trust means fewer acquisitions; savvy shoppers flock to polished sites that feel reliable and current.

Customer acquisition takes a hit too. If your site doesn’t convert well, you’re pouring marketing dollars into a leaky bucket. And don’t get me started on the competitive edge—while rivals invest in user-friendly redesigns, your old setup leaves you playing catch-up. These implications aren’t just feelings; they’re measurable losses in leads and loyalty. When outlining business benefits in your case, highlight how a new website flips this script, driving sustainable growth and a stronger market position.

“Sometimes, a few tweaks can breathe new life into your site without a full overhaul— but know when to go big for lasting impact.”

That brings us to a practical tip: Weigh quick wins against a full redesign. Start small with updates like compressing images for faster speeds or fixing mobile glitches—these can lift performance without big spends. But if your audit shows deep-rooted problems, like poor SEO foundations or a dated structure, a complete new website is the way to go. It’s about balancing short-term fixes with long-term gains to make your investment pay off. By identifying these gaps now, you’re setting up a business case that everyone from stakeholders to your team can get behind.

Defining Clear Objectives and Aligning with Business Goals

Building a business case for a new website starts with defining clear objectives that tie directly into your bigger picture. You can’t just say you need a fresh site—stakeholders want to see how it drives real value, like boosting leads or keeping customers coming back. This step in your step-by-step guide ensures your data-driven document justifies the investment by showing expected returns and business benefits. Ever wondered why some website projects fizzle out? It’s often because goals don’t match up with what the business actually needs. Let’s break it down so you can create that compelling case everyone buys into.

Mapping Website Goals to Key Business KPIs

Think of your new website as a tool that supports your company’s core metrics. When building a business case for a new website, map out how it connects to key performance indicators, or KPIs, like lead generation, sales growth, and customer retention. For instance, if lead generation is a top priority, set a goal for the site to capture more contact info through smarter forms and targeted content. This isn’t guesswork—it’s about linking website features to measurable outcomes that show return on investment.

Sales tie in naturally too. A redesigned site could streamline the buying process, cutting cart abandonment and lifting revenue. And for customer retention, focus on elements like easy navigation or personalized dashboards that keep users engaged long-term. By aligning these, your business case becomes a roadmap that proves the new website isn’t a cost, but a smart investment. Start by listing your top three KPIs and brainstorming how the site addresses each one—it’s a simple way to make your objectives feel grounded and achievable.

Involving Stakeholders to Build Early Buy-In

You don’t build a business case for a new website in a vacuum—get your team involved right away to avoid pushback later. Stakeholders from sales, marketing, and operations all have unique views on business benefits, so gather their input through casual chats, surveys, or quick workshops. Ask questions like, “What frustrates you about the current site?” or “How could a new one help your daily work?” This creates buy-in early, turning potential critics into supporters.

One effective technique is hosting a short alignment session where everyone shares one goal they want the site to hit. Use tools like shared docs to collect ideas without overwhelming anyone. I’ve seen this approach turn skeptics into cheerleaders because they feel heard. When your data-driven document reflects their priorities, justifying the investment gets easier—it’s not just your vision, it’s everyone’s.

Crafting SMART Objectives Tailored to Your Industry

To make your objectives stick, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. This keeps things focused when building a business case for a new website. Tailor them to your industry for maximum impact. In e-commerce, for example, a SMART objective might be: Increase online sales by 20% within six months by optimizing product pages for faster checkouts and mobile users. That’s specific to boosting revenue while being realistic for a retail setup.

For B2B services, where leads matter more than impulse buys, try this: Generate 50 qualified leads per month through gated content downloads on the site, achievable by integrating CRM tools and tracked over the next quarter. These examples show how SMART goals align with business goals, whether you’re selling products or services. Here’s a quick list to adapt:

E-commerce focus: Reduce bounce rates by 15% in three months with improved search functionality to enhance user experience and drive conversions.
B2B services angle: Boost customer retention by 10% annually via a client portal that offers easy access to resources and support tickets.
General tip: Always link back to KPIs, like how better retention lowers acquisition costs.

“Clear objectives aren’t restrictions—they’re your North Star, guiding the whole project toward real business wins.”

Now, picture this hypothetical scenario: A small e-commerce team launches a flashy new site aimed at going viral on social media, but they ignore sales KPIs. Months in, traffic spikes, but conversions flop because the checkout process is clunky. Stakeholders pull funding, and the project fails—not from lack of effort, but misaligned goals. It happens more than you’d think. By defining clear objectives upfront and aligning with business goals, you sidestep these pitfalls. Your business case then shines as a compelling, data-driven tool that outlines benefits like higher engagement and steady growth. Take a moment to jot down your SMART goals today—it’ll make the rest of your case flow effortlessly.

Gathering Data: Building a Foundation of Evidence

Ever felt like you’re pitching a new website to your team, but the numbers just don’t back you up? That’s where gathering data comes in—it’s the solid ground that makes your business case for a new website truly compelling. Without it, your document might come across as wishful thinking, but with real evidence, you can justify the investment by showing clear expected returns and business benefits. Let’s break it down step by step, so you can collect the info that turns skeptics into supporters. Think of this as detective work: you’re uncovering why your current site isn’t cutting it and how a fresh one will drive growth.

Tools and Methods for Data Collection

Starting with the right tools makes gathering data for your business case straightforward and effective. Google Analytics is a go-to because it tracks everything from visitor behavior to page performance without costing a dime. You can pull reports on how users interact with your site right now, highlighting pain points like slow pages or confusing navigation. Then, layer in surveys—send quick ones via email or tools like Google Forms to ask customers what they love or hate about your online presence. It’s amazing how a few honest responses can reveal frustrations you never noticed.

Don’t stop there; competitor benchmarking adds that competitive edge. Look at similar businesses’ websites using free tools like SimilarWeb or Ahrefs’ free version to see their traffic and engagement levels. Compare your site’s speed and mobile-friendliness against theirs. This method helps you spot where you lag and how a new website could close the gap, making your data-driven document even stronger. I always suggest starting small: pick three competitors and note what stands out, like their sleek designs or fast checkouts.

Key Metrics to Focus On

When building a business case for a new website, zero in on metrics that tell a story about performance and potential. Traffic sources show where your visitors come from—organic search, social media, or paid ads—and reveal if you’re missing out on channels a new site could tap. Bounce rates are another big one; if people land on your page and leave quickly, it screams usability issues. Aim to compare yours against industry benchmarks, like the average e-commerce bounce rate hovering around 40-50%, to prove a redesign could slash that number.

Conversion funnels deserve special attention too—they map the path from visitor to customer, spotlighting drop-offs at key steps like adding to cart. Track these in Google Analytics to see where users bail, then benchmark against your sector; for instance, retail sites often see 60% abandonment in funnels. Here’s a quick list of metrics to prioritize:

Traffic Sources: Identify top channels and untapped ones for growth.
Bounce Rates: Measure engagement; lower is better for justifying UX improvements.
Conversion Funnels: Pinpoint leaks and estimate revenue gains from fixes.

By weaving these into your compelling document, you outline business benefits like boosted sales from smoother journeys.

“Data isn’t just numbers—it’s the voice of your customers telling you exactly what to fix.”

This rings true every time; it keeps your analysis grounded and persuasive.

Incorporating Qualitative Insights

Numbers are great, but qualitative insights add the human touch to your business case. Customer testimonials bring stories to life—collect them from reviews or follow-up emails to show real frustrations, like “I couldn’t find the product info easily.” These anecdotes justify the investment by illustrating how a new website could delight users and build loyalty. Pair them with usability testing results: recruit a handful of users to navigate your current site and note where they stumble, using simple screen recordings for evidence.

I’ve seen this combo work wonders; it balances hard stats with emotional appeal, making your expected returns feel tangible. For example, if testing reveals half your users struggle with mobile search, that’s a clear win for a responsive redesign. Keep it simple—aim for 5-10 insights to avoid overwhelming your document.

Spotting SEO Opportunities Through Data

One of the best parts of gathering data is uncovering SEO opportunities that a new website can seize. Your analytics might show content gaps, like pages with low traffic on high-search topics your competitors dominate. Dive into search console data to find queries people type but your site doesn’t answer well—this reveals chances to create targeted content that drives organic traffic. Benchmark against industry standards; if your site’s ranking for key terms lags behind averages, a fresh build with better structure could skyrocket visibility.

Think about it: a data-driven approach here justifies the investment by projecting benefits like 20-30% more leads from improved search rankings, without wild guesses. Tools like keyword planners help spot long-tail phrases, such as “best ways to [your product],” where you can outshine others. By highlighting these in your business case, you paint a picture of sustained growth that resonates with stakeholders. It’s like finding hidden treasure in your own backyard—start auditing today, and watch your foundation strengthen.

Calculating ROI: Projecting Financial Returns and Costs

Ever wondered if that shiny new website will actually pay off? When you’re building a business case for a new website, calculating ROI is your secret weapon. It turns vague ideas into a compelling, data-driven document that justifies the investment by showing clear expected returns and business benefits. Think of it as mapping out the money in and money out, so stakeholders see the real value. Let’s break it down step by step, keeping things simple and straightforward—you don’t need a finance degree for this.

Breaking Down the Costs Involved

First things first, you can’t project financial returns without knowing your costs. Start with development expenses, which cover everything from design to coding and testing. These can add up quickly, especially if you’re aiming for a custom site with e-commerce features or mobile optimization. Then factor in maintenance—ongoing updates to keep things secure and fresh, like fixing bugs or adding new pages. Don’t forget the ongoing SEO and marketing costs; tools for keyword research, content creation, and paid ads help drive traffic, but they eat into your budget too.

I always advise listing these out clearly to avoid surprises. For instance, development might run high upfront, but smart choices like using scalable platforms can trim long-term maintenance. By breaking down costs this way in your business case, you show you’ve done your homework, making the whole pitch more credible.

Forecasting Benefits for Your New Website

Now, flip the script to the upside: forecasting benefits is where the excitement builds. Revenue uplift is a big one—imagine your new site converting more visitors into buyers through smoother navigation and faster load times. Cost savings come next; ditching an old, clunky site means less time wasted on manual fixes or lost sales from poor user experience. And let’s talk lifetime customer value models—these project how a better website keeps folks coming back, boosting repeat business over years.

To make this realistic, base your forecasts on current data. Look at your existing site’s performance: if it loses 40% of visitors due to slow pages, a redesign could recapture that. Weaving these projections into your data-driven document highlights business benefits like higher engagement and loyalty, proving the investment isn’t just a spend—it’s a growth engine.

A Simple Walkthrough for ROI Calculations

Ready to crunch the numbers? Calculating ROI doesn’t have to be scary; grab a spreadsheet like Excel and follow a basic formula: (Net Profit from Investment - Cost of Investment) / Cost of Investment, multiplied by 100 for a percentage. Start by tallying your total costs from the breakdown above. Then, estimate benefits over a set period, say 2-3 years, using conservative numbers to keep it believable.

Here’s a quick numbered guide to get you going:

List all costs: Add up development (e.g., one-time fee), maintenance (annual estimate), and SEO/marketing (monthly ongoing).
Project revenues: Multiply expected traffic growth by conversion rates to forecast sales uplift. Factor in cost savings, like reduced support calls from a user-friendly site.
Build the model: Use Excel rows for yearly projections. Column A for years, B for costs, C for benefits, and D for net gain. Simple formulas like =SUM(C2:C4) - SUM(B2:B4) do the heavy lifting.
Calculate ROI: At the bottom, plug into the formula. Tools like free online templates can speed this up, but customizing in Excel lets you tweak for your scenario.

This approach makes your business case shine, turning projections into a story of smart returns.

“The key to a strong ROI projection? Stay grounded in your real data—overpromising can backfire, but realistic wins build trust.”

Take a real-world example from an e-commerce outfit that revamped their site. Their old platform was leaking sales due to cart abandonment, so they invested in a faster, mobile-first redesign. Within the first year, revenue jumped from better conversions, and SEO tweaks brought in organic traffic that covered maintenance costs. By year two, lifetime customer value soared as repeat buyers stuck around, fully recouping the initial outlay and then some. It’s a classic case of how a data-driven document can justify the investment, leading to sustained business benefits.

Putting it all together, calculating ROI like this demystifies the process and strengthens your pitch. You end up with a clear view of how a new website drives growth without breaking the bank. Give it a try with your own numbers—you might be surprised at the potential staring back at you.

Crafting and Presenting Your Business Case: From Document to Decision

Building a business case for a new website isn’t just about crunching numbers—it’s about turning that data into a story that wins over your team. You’ve gathered the evidence, crunched the ROI, and aligned it with your goals. Now, it’s time to craft a compelling, data-driven document that justifies the investment in a new website. We’ll walk through how to structure it, weave in narratives that stick, and present it like a pro. By the end, you’ll have a clear path from paper to approval, outlining the expected return and business benefits that make everyone nod in agreement.

Structuring Your Business Case Document for Maximum Impact

Start with a solid structure to make your business case easy to follow and hard to ignore. Kick things off with an executive summary—think of it as your elevator pitch in writing. Keep it to one page: highlight the problem (like an outdated site dragging down sales), the solution (a fresh website build), and the big wins (higher conversions and better user engagement). This hooks busy decision-makers right away, setting the stage for why this investment matters.

Don’t forget visuals to bring your points to life. Charts showing projected traffic growth or before-and-after user experience metrics can make abstract ideas pop. Tools like simple graphs in Google Slides or Canva work wonders without overcomplicating things. Then, tuck deeper data into appendices. Raw analytics, competitor comparisons, or detailed cost breakdowns go here so your main document stays sleek. Ever presented a wall of text? It loses people fast. This setup keeps your case focused while proving you’ve done the homework—essential for justifying the spend on a new website.

Turning Data into Stories That Resonate

Numbers alone can feel cold, but storytelling turns them into something relatable. When building a business case for a new website, think about the human side: how a clunky site frustrates customers, leading to lost sales, versus a smooth one that builds loyalty. Take your ROI projections and wrap them in a narrative. For instance, instead of just saying “20% more leads,” describe a scenario where faster load times mean shoppers stick around longer, boosting revenue during peak seasons.

Use simple techniques like the “hero’s journey” for your pitch—position your current website as the villain holding back growth, the new site as the hero delivering benefits, and your team as the guides making it happen. This resonates with decision-makers who care about real-world outcomes. I’ve seen cases flop when they stayed too technical, but shine when they connected the dots to everyday business pains. By outlining expected returns through these stories, your data-driven document feels alive and persuasive.

Presenting Your Business Case: Handling the Room and Beyond

Presentation day is where the magic happens—or fizzles. Practice your delivery to keep it conversational, like chatting over coffee about why a new website is a no-brainer. Walk through your executive summary first, then dive into visuals, pausing for questions. Aim for 20-30 minutes, leaving plenty of time for discussion.

Handling Q&A and objections is key. Listen actively—if someone worries about costs, pivot to your appendices with the full breakdown, showing how benefits outweigh them. For follow-ups, end with clear next steps: “Let’s schedule a demo of similar sites by next week.” Here’s a quick list of best practices to nail it:

Know your audience: Tailor emphasis—more on financials for execs, user stories for creatives.
Use slides sparingly: Let your words and charts do the talking, not bullet-point overload.
Prepare backups: Have extra data ready for tough questions, like maintenance savings from the new build.
Follow up promptly: Send a summary email recapping key points and action items within 24 hours.

These steps turn potential pushback into buy-in, solidifying your case for the investment.

One actionable tip: Customize your business case for different audiences to boost its appeal. For finance teams, lead with ROI charts and cost justifications, emphasizing long-term savings. With marketing, focus on storytelling around engagement and brand lift. It’s like tweaking a recipe for picky eaters—same ingredients, but presented to fit their tastes. This flexibility makes your document versatile, ensuring it lands no matter who’s in the room.

“The best business cases don’t just inform—they inspire action by showing how a new website transforms challenges into opportunities.”

Putting it all together, crafting and presenting your business case bridges the gap from idea to decision. You outline business benefits in a way that’s clear and compelling, making the expected return undeniable. Give it a shot with your next meeting—you’ll see how these tweaks make all the difference in getting that green light.

Overcoming Challenges and Measuring Success Post-Launch

Building a business case for a new website isn’t just about getting that initial nod—it’s about navigating hurdles along the way and proving its worth after launch. You know how it feels when plans hit snags, like unexpected delays or pushback from the team? This section dives into common pitfalls to dodge, smart ways to secure approval, and how to track success once your site goes live. By focusing on a compelling, data-driven document that justifies the investment, you’ll outline expected returns and business benefits that keep everyone on board long-term.

Dodging Common Pitfalls in Your Business Case

Ever underestimated costs and watched your budget balloon? It’s a classic trap when building a business case for a new website. You might focus on design and development fees but forget ongoing maintenance, hosting upgrades, or even training for your team. To avoid this, start by listing every possible expense upfront—think tools for SEO optimization, content creation, and security features. Break it down into categories and add a 20-30% buffer for surprises. That way, your data-driven document feels realistic and builds trust.

Another big one is ignoring user-centric design, which can tank your site’s potential. If you chase flashy trends without considering how real people navigate, you’ll end up with a pretty but ineffective site. The fix? Involve users early through simple surveys or usability tests during planning. This ensures your business case highlights benefits like better engagement and lower bounce rates. Remember, a site that puts users first drives the expected return you’re promising stakeholders.

Best Practices for Gaining Approval and Iterating

Securing buy-in for your new website investment takes more than numbers—it’s about building alliances. Share drafts of your business case with key players, like marketing leads or finance folks, and listen to their input. I’ve found that one-on-one chats work wonders; they turn potential critics into advocates who see how the project aligns with their goals. Iterate based on that feedback—tweak your projections or add sections on risk mitigation—to make your document even more compelling.

“The strongest business cases aren’t solo efforts; they’re team wins that reflect shared vision.”

This collaborative approach justifies the investment by showing broad support. If feedback reveals gaps, like overlooked integration with existing systems, address them head-on. It’s like refining a recipe until everyone loves the taste—your final pitch will resonate and speed up decisions.

Measuring Success Post-Launch: KPIs That Matter

Once your new website launches, don’t just celebrate—start measuring to ensure sustained business benefits. What KPIs should you track? Focus on ones that tie back to your original business case, proving the expected return is real. Here’s a quick list to get you started:

Traffic and Engagement Metrics: Watch organic search traffic and time on site. Tools like Google Analytics make this easy—aim for steady growth that shows your SEO efforts paying off.
Conversion Rates: Track how many visitors turn into leads or sales. If your user-centric design shines, this should climb, validating the investment.
Bounce Rate and Load Speed: High bounces or slow pages signal issues. Use these to tweak and adjust, keeping benefits like higher retention alive.
ROI Indicators: Compare actual costs against revenue generated. Monthly reviews help you spot wins or needs for quick fixes.

By monitoring these, you can adjust on the fly—maybe A/B test new features if conversions dip. This ongoing process turns your data-driven document into a living roadmap, ensuring the new website delivers long-term value.

Take a real-world lesson from two relaunches I recall. In one failed case, a retail business skimped on user testing and launched a site with confusing navigation. Traffic came, but sales plummeted because shoppers couldn’t find products easily. Costs mounted from fixes, and stakeholders lost faith—no clear KPIs meant no quick pivots. Contrast that with a successful service company’s relaunch: They built alliances early, iterated on feedback, and tracked engagement from day one. By prioritizing mobile speed and clear calls-to-action, they saw a 40% lift in inquiries within months. The key? A business case that anticipated challenges and set up post-launch checks. You can do the same—start defining your KPIs now, and your new website will thrive beyond launch day.

Conclusion

Building a business case for a new website isn’t just paperwork—it’s your ticket to unlocking real growth. You’ve walked through the steps to create a compelling, data-driven document that justifies the investment by spotlighting expected returns like higher traffic and better conversions. Think about how this approach turns vague ideas into solid plans, showing stakeholders exactly why a fresh site pays off in the long run.

Wrapping Up the Wins: Why It Matters

We all know hesitation can stall progress, but a strong business case cuts through that noise. It outlines business benefits, from smoother user experiences to boosted SEO rankings, making your pitch irresistible. Ever wondered how small tweaks in your document could sway a tough decision? By backing everything with data, you build trust and excitement around the project.

Here’s a quick list of takeaways to keep in mind:

Start with gaps: Audit your current site to highlight what’s holding you back.
Set SMART goals: Align objectives with your overall business strategy for clarity.
Crunch the numbers: Project ROI honestly to show the financial upside.
Anticipate hurdles: Address challenges upfront to prove you’re thinking ahead.

“A well-crafted business case isn’t about selling a website—it’s about selling a future where your online presence drives success.”

In the end, justifying the investment in a new website comes down to storytelling with facts. I’ve seen teams transform doubt into action just by following this path. Why not grab a notebook today and sketch out your own case? You’ll be amazed at how quickly it brings your vision to life, paving the way for those game-changing benefits.

How to Build a Business Case for a New Website